Digital marketing

Digital Marketing INTRODUCTION  Digital marketing   is the   marketing   of products or services using digital technologies on the   Internet , through mobile phone Apps,   display advertising , and any other digital mediums. [1]   Digital marketing channels   are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks. [2] [3] The development of digital marketing, during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. [4]  As digital platforms became increasingly incorporated into marketing plans and everyday life, [5]  and as people increasingly use digital devices instead of visiting physical shops, [6] [7]  digital marketing campaigns have become prevalent, employing combinations of  search engine optimization  (SEO),  search engine marketing  (SEM),  content marketing ,  influencer marketing , content automation, campaign marketing,